Investing in the future’s driving forces

B4Motion is a unique Venture Capital focused in boosting mobility startups in the Iberian and Latin America scene.

Disruptive mobility technologies across all sectors is changing the way we all move around.Technology and innovation have placed mobility in a crossroads of trends opening new business opportunities.

Ride sharing, fleet management, valet services, Last mile delivery, and on-board connectivity devices, amongst other solutions, have redefined the automotive, hailing or logistic industries.

Our investment areas comprise all the current mobility sectors, including digital distribution of vehicles, parking and mobility solutions for companies. This traditional sectors, offer new investment opportunities on areas such as IoT applied to vehicles and infrastructure.

B4Motion regularly collaborates with other VCs from around the world as the lead investor.

  • Mobility & Tech

    B4Motion is focused on mobility vertical segment for its investments. We are betting for the best mobility services and products upgraded with technology.

  • Growth & Series A

    B4Motion’s funds are invested in companies with proven market traction and clear opportunities for growth.

  • Fund & Accelerate

    Our commitment goes beyond funding. We also share our professional resources to help companies boost their leadership in the mobility market.

  • Iberia & South America

    We invest primarily in Iberia and South America. Elsewhere, we bet for investing through syndications or direct collaboration with relevant VCs.

Areas of investment

  • Vehicles & Transport

    • Brick & Click automotive services (new and used cars)
    • Maintenance and Auto Parts digital services
    • Fleet solutions for On Demand economy
  • Infrastructure

    • EV and New fuel infrastructure
    • Autonomous driving systems and infrastructures
    • IoT V2V and V2I platforms
  • Connectivity
    & Performance

    • Connected car device solutions
    • Connected car Apps
    • Autonomous driving systems and infrastructures
    • Fleet and Truck Intelligence and Management Apps
    • Information and enhancement transport Apps
  • Mobility
    Centric Business

    • Parking and Valet services
    • Car Sharing (Corporate and P2P)
    • On demand Delivery & Logistics
    • Ride Sharing services

Our startups

Park hassle-free for less the next time you travel

Llollo is revolutionising the travel mobility sector with its combination of enhanced technology and smarter operations. It is the leading startup in the Long and Medium Stay and travel parking markets in the EU. The solution is simple, reliable and smart. Business travellers and holidaymakers alike save time and money on their train station parking and renting cars using llollo´s platforms. Llollo offers competitive prices, additional services (car washing/cleaning, vehicle repair and maintenance etc.) and other mobility solutions for travelers” thought a 100% mobile-designed experience. Download Llollo today and forget cash payments, shuttle buses and queues when you travel.

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Intelligent on-demand city centre parking

WSP offers a unique solution to two inefficiencies present in every modern city. Firstly, it taps into underused city centre parking space (in office buildings, private garages, hotels and other urban properties). Secondly, it responds to drivers’ needs for more convenient, highly accessible, low cost parking. WSP’s proprietary, real-time technology provides building and car park managers with a superior level of security, whilst allowing drivers to better plan their trips. The company is already developing better predictive parking capabilities and working to integrate its app with other mobility solutions, such as electric vehicle and car sharing platforms. Welcome to the parkvolution!

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The Rent-A-Car revolution. Get your rental car delivered to you on-demand, with no fuss, no lines and no paperwork

Bipi is revolutionising how people rent a car, by providing users with a smart and convenient rent-a-car experience in just 3 clicks. No need to wait in line or fill in any paperwork. Bipi’s agents will deliver your rental car to the address of your choice (airport, train station, city centre, etc.) on-demand. The business solution offers additional features, such as: end-of-month billing, full insurance, special prices, expense controls, etc. The entire process is automated, safe and simple, for both the company and the employee. Download the Bipi app today and enjoy your next rent-a-car experience.

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Our Team

Our Venture combines experience on Early stage investment, through Growth and Series D to pre IPO. We participate in funding processes at local and global level, both as investors and entrepreneurs.

  • Sebastián Canadell


  • José Pacheco

    Managing Partner

  • Carlos Cruz

    Managing Partner

  • Kenny Otero


  • Kathy González

    Head of Office

  • Ciro Cuenca

    Finance Analyst


  • Mauricio Morales Business & Core Tech
  • Eduardo González Mobile Strategy/Dev
  • Mariano Amiune Visual Production
  • Lucas Sáez Product Launch Production
  • Carlos Rodríguez Mobile Product
  • Alejandro Touriño Legal & Corporate Law

Get in touch

Let´s move on together

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